Avon 360: A Lifestyle Connection
Avon 360 is a holistic system that tracks data through wearable patches. It also incorporates an interactive smart mirror and intelligent packaging as a guide across all user’s lifestyles.
CHALLENGE
Avon’s brand is built on personal relationships and one on one interactions. In a digital age, how can they maintain this essence, while driving the future of beauty?INSIGHTS
Beauty starts from within. Users look toward nutrition, physical activities and mental health because they value a deeper sense of wellbeing, beyond topical products.SOLUTION
Health is affected by multiple factors. Avon 360 reflects this integration and encourages users to make better choices considering all aspects of health.Avon Calling: Not your grandmother’s brand
Avon, a direct sales company founded in 1886, sells beauty, personal care and household products door to door. Avon’s image is tied to the past and no longer relevant. The beauty industry has embraced technology, while Avon has been slow and resistant.
A New Way
to See Yourself
A bathroom mirror exists at key points of self reflection at the start and end of each day. A smart mirror interface presents a meaningful moment of self assessment.
Research & Process
The current macro trends existing across society, technology, economy, ecology and politics. Advances in technology have integrated into all aspects of daily life. Female entrepreneurs are growing faster than their male counterparts. How can Avon align their offerings to these trends and future needs?
Avon Declining in 2017
How can this 1x1 interaction be relevant in the digital age?
Consumer Archetypes
Avon’s customers exist in the late mainstream market, compared to the competition, who have taken more of the early market.
Consumer Interviews
Target users were interviewed and observed to understand who Avon’s prospective customers are and their respective archetype’s pain-points, needs and wants.
SWOT Analysis
Track
Wearable patch tracks stress, sleep and activity through PH, sweat and heart rate.
Assess
An interactive smart mirror presents self assessment of a user’s daily life.
Consult
The Avon consultant is your personal life coach.
Improve
Feed your beautify with food line and cosmetic benefits.