PSA: Slow 慢
Slow is a live action PSA expressing a perspective of how people should learn to slow down in this rushing chaotic generation.
CHALLENGE
In this fast pacing generation, people often cannot find time to care about their surroundings. Rushing, going to the next thing is the only way to survive. People are constantly on their phone wherever they go. How can we help people realize that they need to slow down?SOLUTION
Seeing the day in a life of the person, constantly in a hurry and on the phone remind us of ourselves. We never get to actually observe how we look, we only see one tunnel scene, never the full picture. It is only when the phone stop, we realize to slow down and look at what is around us.CREDITS
PARTNERS IN CRIME:
Julie Chang
Christy Arimoto
SOFTWARE USED:
Cinema 4D
After Effects
Premiere
SPECIAL THANKS:
Lucas Borras
Amadu S. Haruna
Christopher Musella
Styleframe
process
